Stories by PRNEWS

Nearly Half of Employers Unhappy With Worker Performance

November 7th, 2011 by

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication.

Sustainability Stagnant in Packaging

November 7th, 2011 by

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

November 7th, 2011 by

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

What Google’s Newest Search Algorithm Means for PR Pros

November 4th, 2011 by

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

Tips for Building the Ultimate Facebook Team

November 3rd, 2011 by

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected.

Like This: Financial Advisers Adding Social to Their Portfolios

November 3rd, 2011 by

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

Young Americans Pledge Allegiance to Apple, Oreos

November 3rd, 2011 by

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores.