Stories by PRNEWS

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

Business Brand Content Curators Artfully Elevate the Corporate Message

October 31st, 2011 by

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Business Brand Content Curators Artfully Elevate the Corporate Message

October 31st, 2011 by

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.