Stories by PRNEWS

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.

LEWIS Pulse’s Haley Hebert discusses Google+ and its applications for establishing relationships, building a community and interacting with influencers.

LEWIS Pulse’s Haley Hebert discusses Google+ and its applications for establishing relationships, building a community and interacting with influencers.

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.

O’Malley Hansen Communications’ senior VP Elizabeth Castro describes how a two-tiered crisis team will enable an organization to act swiftly and effectively.