Stories by PRNEWS

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

When Candlestick Park went dark in front of a national TV audience, energy utility PG&E quickly worked to spread information among many channels.

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

The Internet service’s offering of free WiFi in U.S. airports during the holiday season is building the kind of goodwill that pure marketing can’t deliver.

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.

Few PR professionals earned substantial salary increases last year, with nearly 30% surveyed by PR News receiving no increase at all.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.