Stories by PRNEWS

When consumers are buying a car or choosing a vitamin or a bank—or almost anything—they may ask their friends what they think. But, only 38% will trust a product or a service more because friends… Continued

When consumers are buying a car or choosing a vitamin or a bank—or almost anything—they may ask their friends what they think. But, only 38% will trust a product or a service more because friends… Continued

1. Photo sharing app Instagram follows Pinterest as the latest hot social platform with a visual focus. (p. 1) 2. In 10 years, the number of AOR relationships has dropped from 50% to 15%. (p.… Continued

â–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued

â–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued