A new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses. Source: Euro RSCG Worldwide PR
Stories by PRNEWS
Social Media Puts Businesses Under the Microscope
April 6th, 2012 by PRNEWSA new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses. Source: Euro RSCG Worldwide PR
Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff
April 2nd, 2012 by PRNEWSâ–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued
Leaders Globally Fall Short of the Public’s Expectations
April 2nd, 2012 by PRNEWSA 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
February 13th, 2012 by PRNEWS1. Susan G. Komen’s crisis has the potential to be studied by students for decades—to learn how not to make a crisis worse. 2. If a story topic is sensitive, talking to a reporter on… Continued
New Reputation Index Features Long-Established Brands
February 9th, 2012 by PRNEWSThe newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.
Internet Now Trumps Friends, Family in Influence
February 6th, 2012 by PRNEWSCanadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.
Internet Now Trumps Friends, Family in Influence
February 6th, 2012 by PRNEWSCanadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.