Stories by PRNEWS

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued

â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued

A prime example of “newsjacking” is the “crocodile insurance” offered to President Obama while on a trip to Australia.  Alaska Airlines and Hawaiian Airlines are smaller industry players that use social media to connect with… Continued

A new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses.   Source: Euro RSCG Worldwide PR

A new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses.   Source: Euro RSCG Worldwide PR

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued