Stories by PRNEWS

2012 CSR Awards: Product Design/Redesign

April 17th, 2012 by

Winner: OSRAM SYLVANIA and Weber Shandwick – Staying in the Spotlight With the federally mandated phase out of Edison’s 1879 invention, the light bulb, which went into effect in 2012, Light Emitting Diodes (LEDs) are… Continued

2012 CSR Awards: Philanthropy Communications

April 17th, 2012 by

Winner: The Allstate Foundation and Fleishman-Hillard – Purple Purse: It’s Time to Talk About Domestic Violence The Allstate Foundation and Fleishman-Hillard teamed up with the YWCA to launch a new campaign to end domestic violence… Continued

2012 CSR Awards: Nonprofit/Corporate Partnership

April 17th, 2012 by

Winner: American Express, National Trust for Historic Preservation and LaBreche – Partners in Preservation – Twin Cities A philanthropic program that engaged 25 historic sites to compete in funding through a Facebook-based American Idol-style voting… Continued

2012 CSR Awards: Human Rights Communications/Social Justice Communications

April 17th, 2012 by

Winner: The Body Shop – Stop Sex Trafficking of Children and Young People Global Petition How do you inspire millions of people to band together around a singular cause and affect true, tangible change? For… Continued

2012 CSR Awards: Green PR Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

2012 CSR Awards: Facebook Communications Campaign

April 17th, 2012 by

Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued

2012 CSR Awards: Environmental Stewardship

April 17th, 2012 by

Winner: Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org To raise awareness of electronics recycling, in April, 2011 CEA launched the eCycling Leadership Initiative, an electronics industry-wide effort aiming to recycle 1 billion… Continued

2012 CSR Awards: Employee Volunteer Program

April 17th, 2012 by

Winner: IBM Corporation and Ketchum – IBM stages largest corporate volunteer event in history, reaching communities in 120 countries “Celebration of Service” was designed to enable IBM to engage with local communities on volunteer projects… Continued

2012 CSR Awards: Employee Relations

April 17th, 2012 by

Winner: Kraft Foods and the Kraft Foods Foundation – Make a Delicious Difference Every Day As one of the world’s leading food companies, Kraft Foods has made fighting hunger and encouraging healthy lifestyles the focus… Continued

2012 CSR Awards: Diversity Communications

April 17th, 2012 by

Winner: Huntington National Bank – Are You In? Huntington Bank recognized that employing a diverse and inclusive workforce would have a positive impact on customer relationships and fulfill Huntington’s vision to be“The Bank of the… Continued