Stories by PRNEWS

2012 CSR Awards: A-List – Burson-Marsteller

April 17th, 2012 by

Last year Burson-Marsteller launched its Caring Consumer specialty group, comprised of experts in consumer and brand marketing, CSR and corporate reputation, to help build emotional connections between organizations and consumers who care. This launch is… Continued

2012 CSR Awards: A-List – APCO Worldwide

April 17th, 2012 by

APCO Worldwide has a team of CSR professionals spread across 30 offices in North America, Europe, the Middle East and Asia, helping clients in nearly every industry engage in a range of environmental, social and… Continued

2012 CSR Awards: Hall of Fame – Timberland

April 17th, 2012 by

Timberland’s commitment to sustainability dates back nearly 40 years, and is driven by the belief that a business can create positive impact in the world. Timberland’s CSR objectives—protecting the outdoors, innovating products, improving workers’ lives… Continued

2012 CSR Awards: Hall of Fame – Deloitte, Greening the Dot

April 17th, 2012 by

Launched in 2008, Deloitte’s Greening the Dot program has expanded its reach from the office (in 2008) to the home (in 2009) and to the next generation (in 2010). Within this expansion, the core goals… Continued

2012 CSR Awards: Hall of Fame – Campbell Soup Company

April 17th, 2012 by

Through its CSR program, Campbell Soup Company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Since 2005, Campbell has invested in more energy-efficient… Continued

2012 CSR Awards: Hall of Fame – The Body Shop

April 17th, 2012 by

Since The Body Shop was founded by Anita Roddick in 1974, the cosmetics chain has ably demonstrated corporate social responsibility via strong values. The Body Shop adheres to five core CSR pillars: Against Animal Testing,… Continued

2012 CSR Awards: Workplace Innovation

April 17th, 2012 by

Co-Winner: The Hershey Company – Hershey Honors Authentic Business Management Program The 35-week Hershey Honors Authentic Business Management Program course is taught to senior honors business students at the Milton Hershey School, integrating core learning… Continued

2012 CSR Awards: Volunteer Program

April 17th, 2012 by

Co-Winner: ESPN Inc. – RISE UP – Give Back! ESPN wanted to build a unique program that goes beyond a classic “reveal” effort for its new original series RISE UP, which told the story of… Continued

2012 CSR Awards: Video Initiatives

April 17th, 2012 by

Winner: Miami-Dade Expressway Authority and Glodow Nead Communications – Text the Last Word Text The Last Word is an emotionally charged online short film (pictured) that serves as the focal point of the Miami-Dade Expressway… Continued

2012 CSR Awards: Twitter Communications

April 17th, 2012 by

Winner: Best Buy and Edelman – Best Buy Sustainability Report Goes Interactive In 2011, Best Buy wanted to rethink the sustainability report experience. With the help of Edelman, they created an interactive experience to better… Continued