Stories by PRNEWS

Co-Winner: ESPN Inc. – RISE UP – Give Back! ESPN wanted to build a unique program that goes beyond a classic “reveal” effort for its new original series RISE UP, which told the story of… Continued

Winner: Miami-Dade Expressway Authority and Glodow Nead Communications – Text the Last Word Text The Last Word is an emotionally charged online short film (pictured) that serves as the focal point of the Miami-Dade Expressway… Continued

Winner: Best Buy and Edelman – Best Buy Sustainability Report Goes Interactive In 2011, Best Buy wanted to rethink the sustainability report experience. With the help of Edelman, they created an interactive experience to better… Continued

Winner: SAP – Sustainability at SAP SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several… Continued

Co-Winner: Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks’ “Connect. Transform”: Evangelizing Consumer Benefits of the Smart Grid New technologies have transformed much of the economy, but many consumers are still… Continued

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued

Winner: Fireman’s Fund Insurance Company – Supporting Firefighters for Safer Communities Since 2004, Fireman’s Fund Insurance Company has awarded millions of dollars in grants each year to fire departments for life-saving equipment, firefighter training and… Continued

Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued

Winner: OSRAM SYLVANIA and Weber Shandwick – Staying in the Spotlight With the federally mandated phase out of Edison’s 1879 invention, the light bulb, which went into effect in 2012, Light Emitting Diodes (LEDs) are… Continued

Winner: The Allstate Foundation and Fleishman-Hillard – Purple Purse: It’s Time to Talk About Domestic Violence The Allstate Foundation and Fleishman-Hillard teamed up with the YWCA to launch a new campaign to end domestic violence… Continued