1. Photo sharing app Instagram follows Pinterest as the latest hot social platform with a visual focus. (p. 1) 2. In 10 years, the number of AOR relationships has dropped from 50% to 15%. (p.… Continued
Stories by PRNEWS
Quick Study: Confidence in Earned Media Up While Paid Plummets; Online Advocacy Soars; Smartphones Propel Web Radio
April 16th, 2012 by PRNEWSâ–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued
Quick Study: Confidence in Earned Media Up While Paid Plummets; Online Advocacy Soars; Smartphones Propel Web Radio
April 16th, 2012 by PRNEWSâ–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued
Data Deficiencies Hinder Real-Time Marcom Decisions
April 11th, 2012 by PRNEWSA lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.
Data Deficiencies Hinder Real-Time Marcom Decisions
April 11th, 2012 by PRNEWSA lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.
Trust in Government and Business in Downward Spiral
April 10th, 2012 by PRNEWSWhile trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.
Trust in Government and Business in Downward Spiral
April 10th, 2012 by PRNEWSWhile trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.
Quick Study: Trust in Government and Business in Downward Spiral; Data Deficiencies Hinder Real-Time Marcom Decisions
April 9th, 2012 by PRNEWSâ–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued
Quick Study: Trust in Government and Business in Downward Spiral; Data Deficiencies Hinder Real-Time Marcom Decisions
April 9th, 2012 by PRNEWSâ–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
April 9th, 2012 by PRNEWSA prime example of “newsjacking” is the “crocodile insurance” offered to President Obama while on a trip to Australia. Alaska Airlines and Hawaiian Airlines are smaller industry players that use social media to connect with… Continued