Stories by PRNEWS

Co-Winner: Toys “R” Us Inc. – Alex’s Lemonade Stand Foundation “Fight Childhood Cancer, One Cup at a Time” Fundraising Campaign Toys ”R” Us Children’s Fund partnered with Alex’s Lemonade Stand Foundation (ALSF) as part of… Continued

Co-Winner: National Football League – NFL Play 60 The NFL Play 60 campaign is designed to tackle the childhood obesity epidemic by educating kids age 6-14 about health habits and the importance of being active… Continued

Winner: JetBlue Airways and Company 20 Inc. – Soar With Reading: Let Your Imagination Take Flight At first glance, JetBlue and PBS KIDS don’t have much in common. But in 2011 the two teamed up… Continued

Winner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued

Winner: Bank of America, Weber Shandwick, APCO Worldwide and Hill Holiday Opportunity in Motion: Bank of America’s 2010 Corporate Social Responsibility Report In 2010, Bank of America published its first comprehensive GRI-compliant Corporate Social Responsibility… Continued

When consumers are buying a car or choosing a vitamin or a bank—or almost anything—they may ask their friends what they think. But, only 38% will trust a product or a service more because friends… Continued

When consumers are buying a car or choosing a vitamin or a bank—or almost anything—they may ask their friends what they think. But, only 38% will trust a product or a service more because friends… Continued

1. Photo sharing app Instagram follows Pinterest as the latest hot social platform with a visual focus. (p. 1) 2. In 10 years, the number of AOR relationships has dropped from 50% to 15%. (p.… Continued

â–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued

â–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued