Stories by PRNEWS

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?

â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials… Continued

â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials… Continued

1. More B2B companies are communicating with consumers for wider reach.  2. An exclusive story can serve as a press release, as other outlets will want to create follow-up articles. 3. Millennials are much more… Continued

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Porter Novelli As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive… Continued

MWW Group For more than 25 years, Michael Kempner, founder, chairman and president of MWW Group, has been a strong advocate for CSR efforts at the agency and for its clients. In late 2010, Kempner… Continued

Domtar Corporation As Domtar’s VP of sustainable business and brand management, Lewis Fix has distinguished himself both as an internal change agent for sustainable development as well as an effective external spokesman for the cause.… Continued

Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued