Stories by PRNEWS

2012 Platinum PR Awards: Anniversary Campaign

September 15th, 2012 by

Winner: Henson Consulting  – Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary As its 40th anniversary approached, the Chicago- based restaurant group Lettuce Entertain You Enterprises (LEYE) wanted to recognize its employees and diners who had supported… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

September 10th, 2012 by

1. The Republican National Convention’s image was marred by an incident involving delegates and a CNN camera person. (p. 1) 2. One tip for picking a PR agency: involve key leaders from the start of… Continued

Quick Study: Public Finds Social Networking Sites Politically Useful; Keurig and Skype Identified as ‘Breakaway Brands’

September 10th, 2012 by

â–¶ Public Votes “Yes” for Social Media: A Pew Internet & American Life Project survey found that 36% of social networking site users say the sites are “very important” or “somewhat important” to them in… Continued

PR News Announces Digital PR Awards Finalists

September 10th, 2012 by

Firmly firmly integrated into most PR campaigns, digital PR is an integral component of communications initiatives, as audiences engage with multiple digital platforms, be it Facebook, Twitter, Web sites, YouTube or Pinterest. The following 2012… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 27th, 2012 by

1. Since its public offering in May, Facebook’s stock has fallen to about $20, or half of the IPO price. (p. 1) 2. Nearly 40% of marketing execs find social media measurement and ROI to… Continued

PR News Announces Platinum PR Awards Finalists

August 27th, 2012 by

The top campaigns and the people behind them will be honored at the Platinum PR Awards luncheon in New York City on Sept. 14.

Media Watch: Dow Chemical, McDonald’s Most Unfavorable Olympic Brands

August 20th, 2012 by

By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in,… Continued

Media Watch: Dow Chemical, McDonald’s Most Unfavorable Olympic Brands

August 20th, 2012 by

By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in,… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 20th, 2012 by

When it was announced that San Francisco Giants outfielder Melky Cabrera would be suspended for 50 games after testing positive for a performance-enhancing drug, the initial reactions were along the lines of “here we go again, another… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 20th, 2012 by

1. Recent instances of plagiarism have put PR pros on notice to protect their content.  2. Depository Trust & Clearing Corporation issues a monthly report that is regularly referenced in publications such as Financial Planning. 3.… Continued