Stories by PRNEWS

Editor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital… Continued

For years now, as the Internet has grown in stature and the number of audience channels has risen exponentially, the phrase “content creation” has also come to the forefront. PR professionals are now urged to… Continued

Financial services companies know it takes something extra to cut through the media noise today. The industry is shaken-up regularly by market flashes, crashes and pivotal regulation. At the same time, there’s nothing new about… Continued

â–¶ Americans Show Little Trust in Government, More Trust in Corporations: The 2012 Public Affairs Pulse Survey, released by the Public Affairs Council, finds that 41% of Americans say have “some” or “a lot” of… Continued

â–¶ Americans Show Little Trust in Government, More Trust in Corporations: The 2012 Public Affairs Pulse Survey, released by the Public Affairs Council, finds that 41% of Americans say have “some” or “a lot” of… Continued

1. In 2012, PR executives were ranked No. 7 in a list of most stressful jobs.  2. About 11,000 business books are published each year.  3. Social media users would rather read War and Peace… Continued

â–¶ Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the… Continued

â–¶ Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the… Continued

1. Just 19 CEOs in the Fortune 500 have Twitter accounts. 2. Eighty-one percent of corporate executives believe energy cost reductions are critical to brand building. 3. Close to 40% of small business owners in… Continued

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued