Stories by PRNEWS

Seven Things You Will Learn in This Week’s Issue of PR News

August 13th, 2012 by

1. In 2012, PR executives were ranked No. 7 in a list of most stressful jobs.  2. About 11,000 business books are published each year.  3. Social media users would rather read War and Peace… Continued

Quick Study: Energy Efficiency Sizzles as a Corporate Brand Builder; For Small Biz Owners, Facebook Is a Work in Progress

August 6th, 2012 by

â–¶ Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the… Continued

Quick Study: Energy Efficiency Sizzles as a Corporate Brand Builder; For Small Biz Owners, Facebook Is a Work in Progress

August 6th, 2012 by

â–¶ Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 6th, 2012 by

1. Just 19 CEOs in the Fortune 500 have Twitter accounts. 2. Eighty-one percent of corporate executives believe energy cost reductions are critical to brand building. 3. Close to 40% of small business owners in… Continued

Quick Study: Universities ‘Admit’ Social Outreach Has Advantages; Corporate Reputation and Single vs. Multiple Brands

July 30th, 2012 by

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued

Quick Study: Universities ‘Admit’ Social Outreach Has Advantages; Corporate Reputation and Single vs. Multiple Brands

July 30th, 2012 by

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

July 30th, 2012 by

1. The 11 major Olympic sponsors paid a combined $1 billion to use the Olympic seal. 2. The two top green concerns of teens are deforestation and possible water shortages.  3. Social media is enabling… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

July 23rd, 2012 by

1. Saying he would repeal Obamacare if elected, presidential candidate Mitt Romney was roundly booed at an NAACP convention. (p. 1) 2. As of June 2012, there are more than 400 million posts per day… Continued

Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100

July 23rd, 2012 by

â–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued

Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100

July 23rd, 2012 by

â–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued