Stories by PRNEWS

 Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When MassMutual’s headquarters’ community was hit by an EF3 tornado, the company’s leadership immediately stepped up to the plate. MassMutual reached out to its employee network, provided… Continued

Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual… Continued

 Winner: Hanna Lee Communications – Campari’s ‘Year of the Negroni’   To position Campari as a cocktail category leader and stir things up, Hanna Lee set three objectives: make Campari drinks the choice of the foodie and… Continued

Co-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s… Continued

Winner: Apriso Corporation – Building Thought Leadership for a ‘Manufacturing Transformation’ Looking to build thought leadership in a ever-changing industry, Apriso’s “Manufacturing Transformation” blog reports on big changes and challenges currently in process within the manufacturing industry, as it has become increasingly… Continued

Winner: Henson Consulting  – Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary As its 40th anniversary approached, the Chicago- based restaurant group Lettuce Entertain You Enterprises (LEYE) wanted to recognize its employees and diners who had supported… Continued

1. The Republican National Convention’s image was marred by an incident involving delegates and a CNN camera person. (p. 1) 2. One tip for picking a PR agency: involve key leaders from the start of… Continued

â–¶ Public Votes “Yes” for Social Media: A Pew Internet & American Life Project survey found that 36% of social networking site users say the sites are “very important” or “somewhat important” to them in… Continued

Firmly firmly integrated into most PR campaigns, digital PR is an integral component of communications initiatives, as audiences engage with multiple digital platforms, be it Facebook, Twitter, Web sites, YouTube or Pinterest. The following 2012… Continued

1. Since its public offering in May, Facebook’s stock has fallen to about $20, or half of the IPO price. (p. 1) 2. Nearly 40% of marketing execs find social media measurement and ROI to… Continued