Stories by PRNEWS

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued

Winner: Shift Communications – Appirio’s $60 Million PR Campaign   To generate robust coverage and awareness of Appirio’s series D funding round of $60 million, SHIFT took the David vs. Goliath approach, positioning the cloud services provider as an… Continued

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient.… Continued

Winner: Ogilvy PR Merck Pharmaceuticals– Healthy Beginnings for Babies   Receiving regular well-baby care visits to evaluate growth and immunization are essential during a child’s first year of life. However, the CDC reports only 35% of… Continued

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued

Winner: MWW– Flight Plan for the Future: JetBlue Preserves Its Direct Relationship With Pilots When the Airline Pilots Association (ALPA) filed for election to represent the 2,108 pilots who work for JetBlue—America’s only union-free major carrier—the stakes… Continued

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

 Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When MassMutual’s headquarters’ community was hit by an EF3 tornado, the company’s leadership immediately stepped up to the plate. MassMutual reached out to its employee network, provided… Continued

Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual… Continued