Stories by PRNEWS

PR News Announces Platinum PR Awards Finalists

August 27th, 2012 by

The top campaigns and the people behind them will be honored at the Platinum PR Awards luncheon in New York City on Sept. 14.

Media Watch: Dow Chemical, McDonald’s Most Unfavorable Olympic Brands

August 20th, 2012 by

By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in,… Continued

Media Watch: Dow Chemical, McDonald’s Most Unfavorable Olympic Brands

August 20th, 2012 by

By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in,… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 20th, 2012 by

When it was announced that San Francisco Giants outfielder Melky Cabrera would be suspended for 50 games after testing positive for a performance-enhancing drug, the initial reactions were along the lines of “here we go again, another… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 20th, 2012 by

1. Recent instances of plagiarism have put PR pros on notice to protect their content.  2. Depository Trust & Clearing Corporation issues a monthly report that is regularly referenced in publications such as Financial Planning. 3.… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 20th, 2012 by

1. Recent instances of plagiarism have put PR pros on notice to protect their content.  2. Depository Trust & Clearing Corporation issues a monthly report that is regularly referenced in publications such as Financial Planning. 3.… Continued

Quick Study: Mobile Users Spend More Time on Phones Than With Their TVs; Employees Long to Be Recognized

August 20th, 2012 by

â–¶ Mobile Takes Big Bite Out of Media Consumption: More U.S. consumers are using their mobile phones to enjoy media content, access information and buy products, an I nMobio/OnDevice study, released in August 2012, has… Continued

Quick Study: Mobile Users Spend More Time on Phones Than With Their TVs; Employees Long to Be Recognized

August 20th, 2012 by

â–¶ Mobile Takes Big Bite Out of Media Consumption: More U.S. consumers are using their mobile phones to enjoy media content, access information and buy products, an I nMobio/OnDevice study, released in August 2012, has… Continued

Help Set Your Customers’ Perceptions By Creating a Customer Guarantee

August 20th, 2012 by

â–¶ Mobile Takes Big Bite Out of Media Consumption: More U.S. consumers are using their mobile phones to enjoy media content, access information and buy products, an I nMobio/OnDevice study, released in August 2012, has… Continued

Help Set Your Customers’ Perceptions By Creating a Customer Guarantee

August 20th, 2012 by

Editor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital… Continued