Stories by PRNEWS

Quick Study: Universities ‘Admit’ Social Outreach Has Advantages; Corporate Reputation and Single vs. Multiple Brands

July 30th, 2012 by

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

July 30th, 2012 by

1. The 11 major Olympic sponsors paid a combined $1 billion to use the Olympic seal. 2. The two top green concerns of teens are deforestation and possible water shortages.  3. Social media is enabling… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

July 23rd, 2012 by

1. Saying he would repeal Obamacare if elected, presidential candidate Mitt Romney was roundly booed at an NAACP convention. (p. 1) 2. As of June 2012, there are more than 400 million posts per day… Continued

Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100

July 23rd, 2012 by

â–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued

Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100

July 23rd, 2012 by

â–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued

PR News Announces Platinum PR Awards Finalists

July 16th, 2012 by

This year’s awards feature a record number of categories and unmatched excellence among the entries.

PR News Announces Platinum PR Awards Finalists

July 16th, 2012 by

This year’s awards feature a record number of categories and unmatched excellence among the entries.

Seven Things You Will Learn in This Week’s Issue of PR News

July 16th, 2012 by

1. More than a third of PR pros polled say they report to their organization’s top leader.   2. Due to the excellence of the submissions, the PR News Platinum PR Awards features a record… Continued

Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories

July 2nd, 2012 by

â–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to… Continued

Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories

July 2nd, 2012 by

â–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to… Continued