Stories by PRNEWS

Winner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan… Continued

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued

Winner: Shift Communications – Appirio’s $60 Million PR Campaign   To generate robust coverage and awareness of Appirio’s series D funding round of $60 million, SHIFT took the David vs. Goliath approach, positioning the cloud services provider as an… Continued

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient.… Continued

Winner: Ogilvy PR Merck Pharmaceuticals– Healthy Beginnings for Babies   Receiving regular well-baby care visits to evaluate growth and immunization are essential during a child’s first year of life. However, the CDC reports only 35% of… Continued

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued

Winner: MWW– Flight Plan for the Future: JetBlue Preserves Its Direct Relationship With Pilots When the Airline Pilots Association (ALPA) filed for election to represent the 2,108 pilots who work for JetBlue—America’s only union-free major carrier—the stakes… Continued

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.