Stories by PRNEWS

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

Co-Winner: Ogilvy Public Relations The timing couldn’t have been more perfect. In 2011 legendary public relations giant Ogilvy celebrated the 100-year anniversary of the birth of founder David Ogilvy by enjoying the most successful year… Continued

Co-Winner: Cone Communications What do you get when you combine Ben & Jerry’s ice cream, Jimmy Fallon and Stephen Colbert? You get the kind of PR gold mine that helps define Cone Communications as one… Continued

Co-Winner: Henson Consulting If you ever needed proof that bigger isn’t always better, Chicago’s Henson Consulting’s 16-person team delivered imaginative, entertaining and, best of all, revenue boosting campaigns for an A-list of clients. Clients include… Continued

 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to… Continued

Co-Winner: Ogilvy PR with National Heart, Lung and Blood Institute – The Heart Truth Red Dress Collection 2012 Leveraging The Heart Truth’s decade of progress in helping to raise awareness of the No. 1 killer of… Continued

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted… Continued

Winner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan… Continued