Stories by PR News

Netflix: Who Am I? Why Am I Here?

February 16th, 2012 by

After another round of bad news, Netflix seems to be switching gears once again, and is perhaps sending a message to customers and investors that it is unsure of its own identity. On Oct. 24,… Continued

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 16th, 2012 by

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.

Keeping in Step With Chipotle, McDonald’s Says it Cares Too

February 15th, 2012 by

Possibly taking a page out of Chipotle’s playbook, McDonalds has decided to ramp up its corporate responsibility efforts in regards to the humane treatment of animals within its supply chain. On Feb. 13, McDonald’s announced… Continued

Software Execs Like Social Media—They Just Don’t Use It Much

February 15th, 2012 by

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

Adding Value for Your Audience: Do’s and Don’ts of QR Codes

February 14th, 2012 by

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.

Have You Updated Your LinkedIn Profile Lately?

February 13th, 2012 by

LinkedIn’s fourth-quarter results prove one thing: The fantasy of limiting your social media activities to just a couple of platforms is just that—a fantasy. On Feb. 9, LinkedIn announced that it had generated $167.7 million… Continued

Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

February 13th, 2012 by

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.

Case Study: Using Twitter, American Airlines Defuses Security Incident

February 10th, 2012 by

Company: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was… Continued

PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

February 10th, 2012 by

Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and… Continued

Path Is on the Right Track to Win Back Users’ Trust

February 10th, 2012 by

When Path, a mobile social networking app that prioritizes privacy, was exposed for uploading confidential information to its servers, the company took immediate steps to appease users’ concerns regarding the control they had over their… Continued