Stories by PRNEWS

Three days before the Public Relations Society of America’s national conferance began Nov. 9 in St. Louis, the association’s public relations director Steve Erickson stepped down. The move adds yet another layer to questions concerning… Continued

Attendance was down about 200 from last year’s conference (to 1,854), despite the strong health of the industry. PRSA’s chief operating officer, Ray Gaulke, said the lower turnout –1,854 attendees –probably stemmed from PR people’s… Continued

ST. LOUIS – "We’re good at beer, shoes and blues" in this city, said a jazz musician at the opening night reception of Public Relations Society of America (PRSA) conference here last Sunday (Nov. 10).… Continued

When crisis and chaos erupt at corporate headquarters, silence is never golden. As the recent Texaco Inc. race-discrimination suit shows, a swift response will likely minimize further damage and set the tone for the remainder… Continued

EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG. PResence originally established as a joint venture for healthcare… Continued

When choosing a doctor or a health plan, Americans are more likely to rely on the advice of friends and family than on the opinions of employers or independent rankings, according to a survey by… Continued

Healthplan marketers may want to expand employee counseling programs, as clinical depression is an expensive and growing workplace problem, according to recent studies. According to a national survey conducted by the Employee Assistance Professional Association… Continued

Last year was not a good year for Los Angeles-based UCI Medical Center. On top of a 10 percent loss of its operating budget, it was battling to overcome a highly-publicized scandal involving some of… Continued

Target The Right Media. If you don’t have time to thumb through Bacon’s Media Directory –the industry bible that lists every news organization as well as editors and their beats –Bacon’s will sell you a… Continued

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake.… Continued