Stories by PRNEWS

The public relations and journalism program at Utica College of Syracuse University, Utica, N.Y., next month celebrates its 50th anniversary. Among the successful PR alumnae of the program are David D’Allessandro, ’72, the top communications… Continued

A high-tech Fortune 100 company in the San Francisco area has openings for two corporate communications managers in the company’s ethnic marketing programs. For both positions, some PR agency experience is desirable. According to Marshall… Continued

The Environment Section of the Public Relations Society of America (PRSA) earlier this month unveiled a Web site, making it apparently the first of PRSA’s sections to take this step. The site, at http://www.geocities.com/rainforest/2825, includes… Continued

The Public Affairs Council (PAC), Washington, D.C., has engaged executive search firm Heyman Associates, New York, to find a replacement for its president, Ray Hoewing, who is retiring next April. In the top slot since… Continued

Direct marketing on the Internet is a tricky business, one replete with pitfalls and roadblocks. But as the number of consumers increases, hopefully so will the ease in which direct marketers find ways to give… Continued

Public affairs’ longstanding status as a higher-level function in organizations, compared to PR, continues to be evidenced by its higher salary figures. A study released this month by the Foundation for Public Affairs (FPA), Washington,… Continued

John Barker joined Wendy’s International Inc. [WEN], Dublin, Ohio as vice president of investor relations. He had headed investor relations at American Greetings [AGREA]. EIS International Inc. [EISI], Stamford, Conn., hired Carol Blaszczynski as vice… Continued

For the second year in a row, the annual survey of the job market for graduates of university PR programs shows that salaries for entry-level PR jobs have risen –going from $21,000 to $22,000. The… Continued

Being attacked publicly by an activist or advocacy group is one of the thorniest problems a corporation can face. A company easily can be placed on the defensive by groups’ charges, which often become front-page… Continued

Shandwick Names New VP Shandwick USA’s Detroit office has promoted Brendy Barr to vice president of the international public relations firm. Barr has more than 12 years of media relations experience. She has managed publicity… Continued