Stories by PRNEWS

MEDIA INSIGHT: NATIONAL PUBLIC RADIO

December 9th, 1996 by

DESKS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Cultural The cultural desk covers art, religion, media, history and race, gender and ethnic issues. Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music,… Continued

SPEAKING OUT: BEWARE OF CONTROVERSIAL CONFERENCE SPEAKERS

December 9th, 1996 by

Selecting the right speakers to communicate the appropriate messages at your next conference may be one of the most important public relations tasks. Considering that attendees most likely will remember the roster of speakers (only… Continued

CYBER PR

December 9th, 1996 by

Nearly every day there’s a new Web site being launched for public relations execs. To keep you updated, we offer some new online launches. For a complete list of recent Web site launches in the… Continued

CARNIVAL LINE CRUISES INTO TROUBLED PR WATERS AFTER POWER OUTAGE CRISIS

December 9th, 1996 by

Carnival Cruise Lines’ recent handling of a Caribbean cruise gone awry says a lot about the way one of the world’s largest cruise lines handles crisis PR. A cruise that began Nov. 15 was rocked… Continued

BLOOD SHORTAGE FEAR

November 28th, 1996 by

Representatives from the American Association of Blood Banks and America’s Blood Centers said last week they fear the worst blood shortages ever and hospitals and blood banks fear record blood shortages will jeopardize their ability… Continued

HOME BIRTHING MAY BE A REASONABLE ALTERNATIVE

November 28th, 1996 by

You may want to add some midwives to your obstetrics staff — having a baby at home is a safe option for most women, according to recent surveys. They say some mothers and infants may… Continued

FEMALE PURCHASERS ARE ATTRACTED TO COMFORT

November 28th, 1996 by

Marketing adjustable beds in your hospital just may attract female patients. According to a new study, comfort is the most important feature women look for when making a purchase. A new study, titled the Rockport… Continued

ALWAYS KEEP COMMERCIAL SPEECH LIMITATIONS IN MIND

November 28th, 1996 by

Until the mid-1970s, the U.S. Supreme Court consistently ruled that although the First Amendment to the Constitution protects freedom of speech, it did not protect "commercial speech." Commercial speech includes advertisements, brochures and other materials… Continued

SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS

November 28th, 1996 by

Planning a marketing campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group (SF) branch in San Diego, Calif., a senior citizens discount… Continued

PROGRAM USES THE WEB TO CURTAIL PEDIATRIC ASTHMA

November 28th, 1996 by

A home-taught pediatric asthma management program that includes access to a related Web site can lead to annual asthma-related cost savings of over $11,500 per patient, as well as decreased incidences and severity of asthma… Continued