Stories by PRNEWS

The promotional buzz Hollywood created for one of its motion pictures last year provided a unique opportunity to jump start media interest in a new medical device for anesthesiologists. The movie, "Desperate Measures," starring Andy… Continued

Consumer Choice is a Fallacy Many healthcare professionals believe consumer-driven healthcare is imminent due to the well-publicized push for increased access and better choice in health plans in the media. But a recent survey conducted… Continued

Consumer demand for complementary alternative treatments is causing health plans to take heed. Hospitals also are beginning to recognize the huge marketing potential of creating new product lines to meet that consumer demand. American spent… Continued

SAN FRANCISCO – If you’re not convinced yet that your healthcare Web site can be a powerful gateway to attracting new patients and establishing a credible leadership position, a recent U.S. Commerce Department study on… Continued

ARRIVALS American Health: Bette Lagow, copy chief; Emma Segal, senior editor and Carolyn Whong, associate editor. Phone: 914/238-1000; fax:914/244-5656 The Harford Courant: Nancy Schoeffler, specialties editor. Phone: 860/241-6200; fax:860/241-3865 Healthcare Business: Ann Movalson, managing editor.… Continued

MAMM Magazine/Teenwire If you’re looking to reach niche audiences with common health interests, advocacy news outlets are an exciting PR option. Advocacy organizations offer well-respected communication channels to people who have specific health interests like… Continued

When the media inaccurately reports medical research results, the most effective damage control involves an immediate press conference with the researchers who conducted the original study. Last month, this strategy was key to the PR… Continued

While March Madness has made many men unusually clicker happy (and some women mad), it may be the time to start courting sports publications, TV and radio shows. Most have allotted more time and space… Continued

The Council of PR FIrms has segmented at its Web site, http://www.prfirms.org, surveys for the general public, PR practitioners and students. Respondents are being asked to choose the companies which they most admire, with a… Continued

If you want to pinpoint business strategies for the future, consider this in your planning: the next wave of MBAs says they will be almost as concerned with quality of management and social responsibility as… Continued