MAMM Magazine/Teenwire
If you're looking to reach niche audiences with common health interests, advocacy news outlets are an exciting PR option. Advocacy organizations offer well-respected communication channels to people who have specific health interests like cancer, diabetes and women's health. Here, HPRMN profiles two prime pitching vehicles that reach advocacy targets:
- MAMM, by POZ Publishing in New York, targets women with cancer and covers news, lifestyle, health and fitness issues; and
- Teenwire, a new online magazine at http://www.teenwire.com developed by Planned Parenthood, targets teens and discusses pressing issues like teen pregnancy and sexually transmitted diseases.
These niche news outlets are looking for a diverse mix of health resources and experts, news about new treatment options, healthy lifestyle and disease management advice and health combined with pop culture news. For instance, in the February/March issue of MAMM, Julia Sweeney of Saturday Night Live was profiled in a cover story about silicone implants.
SECTIONS
MAMM
There are two sections of this magazine that offer exciting pitching opportunities - Panorama and Companion. Panorama is a great department to send hard news and surveys, and Companion is ideal for submitting advice on battling cancer.
TEENWIRE
This teen-focused e-zine is interested in getting press releases about various aspects of sexual health, from expert advice to surveys and trends.
EDITORS/LEAD TIME
MAMM
PR Pitches:
Features Editor
Liz Galt
Fax: 212/675-8505
Mailing Address:
349 West 12th Street
New York, NY 10014
TEENWIRE
Editor-in-Chief
Kim Jack Reilley
Fax: 212/261-4352
e-mail: [email protected]
Web site: http://www.teenwire.com
METHODS
MAMM
Galst prefers that pitches be faxed or emailed.
Lead time for story ideas is two-and-a-half months.
TEENWIRE
Reilley prefers e-mail and faxes.
COMMENTS
MAMM
This magazine is hungry for information about new clinical procedures and treatment options.
The feature section often features stories, about cancer survivors and there are occasional opportunities for new product/book profiles.
Insurance issues are an important area of coverage, particularly focusing on health plans that cover a wide range of cancer treatments.
TEENWIRE
Teen pregnancy, sexual health, global health and self-esteem issues are hot button coverage areas. Sections like "Ask the Experts," and "Yikes" offer unique opportunities to reach teens with expert advice and health tips.
There are also opportunities to submit your organization's newsletters as resources for story ideas and to provide links to your Web site.