Stories by PRNEWS

A new press release distribution service allows hospitals to boost their reach to healthcare journalists. Earlier this month, PR Newswire launched Hospital Pack, which gives hospitals unlimited news release distribution for six months. The service… Continued

Using celebrities in healthcare campaigns is a tried-and-true way of raising awareness and money for causes. But when their high-profile influence is used to back alternative, controversial causes, mainstream messages run the risk of being… Continued

One Microsoft Way Redmond, WA 98052-6399 425/703-6397 If you want to grab eyeballs, a story on MSNBC on the Internet stands a great chance of being seen. Last year the space was rated the number… Continued

It’s Academic. Campusrelease.com specializes in electronic distribution of college and university news to media sources. For more info, call 888/276-7717 or visit them on the Web.

E-Fresher. Technology hasn’t morphed media relations principles as much as one might assume. Jeff Domansky, About.com’s online guide to PR, offers a few reminders on media relations “don’ts” in the Information Age: Don’t misunderstand what… Continued

TV Nation. Americans spend more time with television each day than with the four other major media combined, according to a study by The Media Center and the Television Bureau of Advertising. Radio comes in… Continued

Time for Change. The Spanish-language daily newspaper La Opinion introduces a new weekly section designed to inform and educate readers about the American political process and legislative issues affecting the Latino community. Known as “Cambio”… Continued

Sites and Sounds. ITRadioNetwork.com hit the Web last week, billed as the “world’s first online audio Webzine dedicated to the personalities and technologies that drive e- business and the new economy.” The site’s inaugural content… Continued

In his speech at the IABC workshop ‘Reinventing Communication’ Jim Shaffer, principal at human resources consulting firm Towers Perrin, said communicators “need to be focused on improving business performance around the things that matter to… Continued

Publicity Director Major consumer magazine has immediate opening. Develop and implement all Public Relations. Handle relations between the magazine and media and marketing trade. Publicize media sales deals and create visibility for editors and executives.… Continued