What Tolstoy knew, and many others don’t, is that writing is hard.
Stories by BY JEFF OPPERMAN, DIRECTOR OF EXECUTIVE COMMUNICATIONS, PACE UNIVERSITY
4 Reasons Why You Should Adopt Compelling Branded Content
January 11th, 2016 by BY Mike Winkleman, former chair, the content councilNo revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings
January 11th, 2016 by PRNEWSInternal communications and employee engagement become hot topics whenever communicators talk shop.
Six Resolutions That PR People Should try to Break in 2016
January 4th, 2016 by BY Mike McDougall, APR, president, McDougall CommunicationsPerhaps it might be appropriate to avoid making resolutions and vow to break some of them.
Multiple Channels Critical for Internal, External Crisis Communications
January 4th, 2016 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSAs a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
The Week in PR
January 4th, 2016 by PRNEWSPeyton’s Place: By now you’ve likely heard of Al Jazeera’s report about an Indianapolis clinic that allegedly distributed performance-enhancing human growth hormo
Millennials, Data, Bold Stakeholders Will Test Communicators in ’16
January 4th, 2016 by BY dave samson, Chairman, Arthur W. Page SocietyWe are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
6 Gifts PR Pros Should Give to Themselves as the Year Winds Down
December 21st, 2015 by BY Mike McDougall, APR, president, McDougall CommunicationsMake the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.
Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015
December 21st, 2015 by PRNEWSA few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.
Chipotle & Theranos Differ on Crisis Management, Results Similar Though
December 21st, 2015 by BY Katie Paine, CEO, Paine PublishingIf there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very