Stories by BY Mike McDougall, APR, president, McDougall Communications

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very

As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices

The holidays are upon us. But face it: For many of us, holiday shopping has just begun.

As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.

Eagle has Landed: Your brand can do many things correctly in a crisis and it still may end up having weeks like Chipotle experienced, which included a share price falling (down almost 30% over 4 months)

One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.

Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of