Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
Stories by PRNEWS
47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers
January 18th, 2016 by PRNEWSHow to Prepare Your Brand for Inescapable Global Transformations
January 18th, 2016 by Margery Kraus, Founder, Executive Chairman, APCO WorldwideIn 2015, the world paid closer attention to significant social changes that transformed the global business landscape.
10 Takeaways for Startup PR Agencies and New In-House Teams
January 18th, 2016 by Arik PuderStarting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
How to Use White Papers as Marketing and Promotional Tools
January 18th, 2016 by Ned Barnett, Marketing & PR Fellow, American Hospital AssociationResearch-based white papers can be used as promotional tools—either directly, or in support of other promotions.
4 Ways to Start Your Year in PR Strong and Finish It Even Stronger
January 18th, 2016 by Heather Kernahan, President, EastwickBy now, we all are solidly settled into 2016 and fighting through the winter funk.
Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons
January 11th, 2016 by JUAN-CARLOS MOLLEDA, TRUSTEE, INSTITUTE OF PUBLIC RELATIONSThroughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15
January 11th, 2016 by PRNEWSThe takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Five Ways Social Listening Will Become Audience Intelligence in ’16
January 11th, 2016 by Bob Pearson President, Cheif Innovation Officer, W2O GroupSocial listening doesn’t cut it. Audience intelligence is replacing it.
The Week in PR
January 11th, 2016 by PRNEWSWe told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.