PRNEWS Live celebrates Black History Month 2023 with a discussion about DEI in PR and business with guests Dwayna Haley and Neil Foote.
Stories by PRNEWS
Defending Southwest’s Response: Strategic PR is What You Do, Not What You Say
January 27th, 2023 by Anthony D'AngeloProfessor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.
PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand
January 23rd, 2023 by Deb GaborUsually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.
Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR
January 18th, 2023 by Jon HendlHope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.
Tips That Will Improve Your Writing in 2023
January 12th, 2023 by Luka Ladan‘Keep moving ahead’ often is good advice in many endeavors. Turns out, this philosophy can help improve your PR writing, too.
A Communicator’s Calling: Serving Others First
January 11th, 2023 by Marc C. WhittU of Kentucky communicator Marc C. Whitt offers characteristics of the PR pro as servant leader. These include leading with humility, compassion and authenticity. In addition, the servant leader encourages career and educational growth in team members.
Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms
January 9th, 2023 by PRNEWSWith fewer reporters covering more beats, PR should consider offering background briefings on complex topics, panelists said during a PRNEWS event. But be authentic; don’t disguise a pitch as a background briefing.
The PR Link Between ‘Monday Night Football’ and Capitol Hill
January 4th, 2023 by Andrew GrahamThey were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
PR Predictions for 2023 from the PRNEWS Team
December 22nd, 2022 by PRNEWSAs we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.
The Role of Influencers in Regaining Consumer Trust in News
December 21st, 2022 by PRNEWSWe ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.