Stories by Nicole Schuman

This is a time when the public likely won’t mind over-communication as people clamor to learn everything they can to protect themselves and their families. And while every organization has its preferred method of distributing information to its audience, some are turning to podcasts for more comprehensive discussions around necessary information.

This is especially important for TV news networks, where daily viewership continues to rise, with most people at home and many looking for the latest coronavirus information.

The IOC released a joint statement with the Tokyo 2020 Organizing Committee recapping a conference call held between the president of the IOC, Thomas Bach and the prime minister of Japan, Abe Shinzo. 

To streamline messaging and quickly disburse important updates, the NYC Emergency Management unit is texting.

It’s important to consider multi-lingual messaging, particularly regarding updates during the COVID-19 outbreak, so every constituent knows the latest facts.

As employees adhere to a new world of work during the coronavirus outbreak, they look to employers to provide clear and consistent messaging regarding not only the day-to-day, but what’s coming next. This gives a great responsibility to company leadership and internal communications officers, who balance on a very tense tightrope of trust during these challenging days.

To counter job cuts, Matt Rizzetta of North 6th Agency urges fellow CEOs to take a 50 percent pay cut

Over the weekend, brands sent a wave of communications to customers—via email, social media, and the mainstream media—around closing up brick-and-mortar shops as government leaders attempt to halt the spread of COVID-19.

PR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.

One of the most important tactics in crisis communication strategy is reading your audience.