Stories by Nicole Schuman

Casual Twitter scrollers may have noticed a tweet from Herman Cain, the now-deceased former C.E.O. and 2012 presidential candidate. The tweet linked to a new Trump campaign ad, discrediting Joe Biden. Needless to say, many Twitter users were shocked and confused at this attempt to raise Cain.  

A new study by Media Frenzy Global and the Black Public Relations Society of Atlanta compiled the unique challenges and pain points for Black communications professionals posed by COVID-19. “COVID-19’s Impact on Black Communications Professionals” includes responses from more than 200 Black public relations employees, in agency, corporate and independent environments, from across the U.S.

PRNEWS welcomed Lori Perlow, communications manager at Camden County Educational Services Commission of New Jersey, as our guest. We talked about the increasingly important role of communicators as districts return to school over the next month.

Any PR is good PR, right? With the arrival of Shark Week, the 32-year-old programming stunt on Discovery, we asked: Is Shark Week good or bad PR for sharks? Sure, the programming features danger and suspense, but also the opportunity for viewers to learn about and gain respect for these majestic creatures. 

While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten. 

PRNEWS welcomes Sara Joseph, SVP at BerlinRosen to talk about innovations in the travel and lifestyle industries during COVID.

There is tremendous uncertainty about the upcoming school year as the novel coronavirus continues to ravage the country. As a result, stakeholders will depend on clear, decisive communication in an attempt to calm concerns. Unfortunately, not every school district has a trained communication professional on staff. We asked an experienced education communicator about best practices.

Today marks an important date for not one, but two points in history. It is the 55th anniversary of former United States President Lyndon B. Johnson signed the Voting Rights Act, as well as 75 years since an atomic bomb dropped on Hiroshima. Both of these occurrences provoke conversation as well as thoughtfulness in regards to historical context.

Today, we’re getting inside the head of Ashley Sasnett, digital strategist, digital strategy and web experiences at Equifax, who will be speaking on career paths in social media. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which will take place Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

Unfortunately not every organization can boast of a true wordsmith. And that is where public relations professionals can really lend a hand. With so much content infiltrating journalists’ inboxes it can be difficult to create a memorable press release. Including an unforgettable quote can stop readers in their tracks, encouraging them to take a closer look at the story.