PR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.
Stories by Nicole Schuman
Pulling the Plug on Programmatic During Crisis
March 12th, 2020 by Nicole SchumanOne of the most important tactics in crisis communication strategy is reading your audience.
The Benefits of Pro Bono and Nonprofit PR Clients
March 11th, 2020 by Nicole SchumanThe day-to-day of communications work can wear on a practitioner. Pro bono work can be a nice distraction. In addition it can help build morale, community spirit and assist with recruitment. More important, of course, is the satisfaction and joy that giving back can bring.
LinkedIn Group Provides Information for Communicators
March 10th, 2020 by Nicole SchumanCommunicating about Coronavirus (COVID-19) is a LinkedIn group for PR and communications professionals to share tactics and strategies around the virus.
Pro Sports Close Locker Rooms; Ivy B-ball Gone
March 10th, 2020 by Nicole SchumanMajor League Baseball, the National Hockey League, the National Basketball Association and Major League Soccer released a joint statement Monday (March 9, 2020) about the organizations’ preventative strategies surrounding coronavirus.
PRNEWS GRADES: International Women’s Day Brand Campaigns
March 9th, 2020 by Nicole SchumanBrands must be held responsible for the work they distribute, particularly when it revolves around an international cause or recognition day. National pizza day is one thing, but when the messaging revolves around something meaningful that can make a global impact, like International Women’s Day on March 8, a serious pause for thought and results needs to be considered.
Celebrate National Grammar Day and Avoid These Writing Mistakes
March 4th, 2020 by Nicole SchumanPR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.
Super Tuesday Candidates Exhibit Diverse Social Media Strategies
March 3rd, 2020 by Nicole SchumanIf anything, the remaining candidates are throwing everything they’ve got into this Super Tuesday, igniting digital strategies from all corners of the democratic universe. You’d be hard pressed not to open Instagram or Facebook and yes, even Twitter, without seeing some sort of political trend, video or paid advertisement. We took a look at the diverse social media strategies each candidate harnesses. Some feel forced, while others emerged organically, completely separate from the official campaign team. Will they make a difference on Super Tuesday?
Five Ways PR Pros Can Deal With Coronavirus Fallout
March 2nd, 2020 by Nicole SchumanSince the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information, but also in regards to how the outbreak is impacting business across the board. Whether it be the dramatic stock market drop, large-scale event postponements or travel cancellations, organizations need to take stock of what’s most important to communicate to a concerned public.
Ana Navarro Urges PRNEWS Summit Attendees to Treasure Truth
February 26th, 2020 by Nicole SchumanIn a wide-ranging address during day 2 of PRNEWS’ Crisis and Measurement Summit in Miami, political strategist Ana Navarro had positive and negative things to say about social media. In the end, though, she believes PR pros have a difficult but important mission to promote truth in messaging. “Don’t give up on the facts,” she said.