This week on LinkedIn Live the PRNEWS staff gave its 2020 wrap-up. They talked about notable campaigns, missed opportunities and changes for 2021.
Stories by Nicole Schuman
[VIDEO] PRNEWS Staff Wraps Up 2020 PR Opportunities and Blunders
December 17th, 2020 by Nicole SchumanCamera Ready: A Guide to Broadcast Interviews
December 16th, 2020 by Nicole SchumanBeing on camera means so much more than how your executive or spokesperson appears on television. In addition to TV there’s YouTube and live streaming platforms, TikTok and Snapchat and IGTV…we could go on. Because screens are literally everywhere, brand representatives need to learn to embrace the limelight. Whether it be a spokesperson or an influencer, those in positions of power need to be ready to connect with the public.
COVID Vaccine Images Provide Hope After a Year of Pain
December 14th, 2020 by Nicole SchumanVideo and images flooded social media this morning after several states launched emergency use of the COVID-19 vaccine. Many government entities and news outlets broadcast the first inoculations live, providing a sliver of hope in a year when so many have lost loved ones across the globe.
Media Relations Keynote: NAACP’s Blankson Encourages Clear, Decisive Community Messaging
December 9th, 2020 by Nicole SchumanPRNEWS welcomed Aba Blankson, senior vice president of marketing and communications for the NAACP, as the keynote speaker for this year’s Media Relations: Next Practices Virtual Event. The NAACP thoughtfully handled a barrage of communications challenges in 2020, from COVID to social justice and race relations, always keeping in mind the needs of its audience—the Black community and its advocates.
Fast-Food Provides End-of-Year Messaging Trendsetters
December 7th, 2020 by Nicole SchumanIt might be the last month of 2020, but that’s not slowing big-time fast-food marketing campaigns. If anything, it might ignite chains’ last gasp for relevance, and, of course, sales, before the year comes to a close. Just in the past week we’ve seen an emergence of some fun and unique campaigns that many consumers may still be talking about as the calendar turns to 2021. McDonald’s, KFC, Chipotle and others continue to stretch the boundaries of branding genius.
Digital Pivots May Save Brands this Holiday Season
December 4th, 2020 by Nicole SchumanFlexibility requires brands to treat the holidays a bit differently than in years past. With more families staying home to avoid the COVID-19 spread, ecommerce has become the buying method of choice. How can brands stand out in a sea of online options? Creative content can help.
Fundraising Platform Outage Creates GivingTuesday Crisis
December 3rd, 2020 by Nicole SchumanUnfortunately for many organizations that use the MobileCause platform, its GivingTuesday outage caused challenges. Worse, it took too long to find out what was wrong on the biggest giving day of the year. While the company provided updates via Twitter, it did not release its first email statement to users until hours later.
[VIDEO] PRNEWS Talks to John Kell, Media Lead at Chobani, About 2021 Comms Trends
December 2nd, 2020 by Nicole SchumanThis week PRNEWS Live welcomed guest John Kell, media lead at Chobani, to chat about 2021 communications trends.
Media Relations, From an Editor’s Perspective
December 1st, 2020 by Nicole SchumanMost media relations pros have a favorite way of connecting with writers. How about building relationships with media staff whose names rarely appear on bylines, such as editors? A veteran editor provides insight in this brief Q-A as we get ready for the PRNEWS Media Relations Next Practices Virtual Event Dec. 8-9, 2020.
Communicators Target Growth Sectors to Build Business During Pandemic
December 1st, 2020 by Nicole SchumanFor most people working in PR and communications, 2020 will forever be known as a crisis. That’s it. Continual crisis. And while crisis stymied many industries this year, it made communication more essential. When clear delivery of information becomes a necessity, the communication industry should grow. While the advertising world watched agencies shrink due to client losses and budget cutbacks, some PR shops expanded. We look at several examples of growth.