Stories by Matthew Schwartz

No longer a pup. Twitter is celebrating its seventh birthday this week. This video, compliments of Twitter’s blog, features some of the milestones of the micro-blogging service.

Producers of “The Bible” deal with blowback from the actor cast in the role of Satan bearing an uncanny resemblance to President Barack Obama.

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.

With fewer and fewer traditional reporters to pitch, PR pros need to ramp up their ability to build relationship with bloggers and other denizens of the digital age.

Communications execs have a few months to check out the prototype to see if they can recalibrate their pitches for the new site.

Sure, most CEOs don’t spend their office hours in prayer. But the election of the new pope offers some lessons for PR pros on how to help the new boss get settled.

Now that New York’s soda ban has been halted, communicators on both sides of the issue brace for round two.

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

With his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition. “Howard Schultz: The Man Behind Starbucks,” which is produced by… Continued

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.