Stories by Matthew Schwartz

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.

In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.

Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.

When I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of t…

The micro-blogging service has had some profound changes on the PR and communications. Here’s how.