Stories by Matthew Schwartz

Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.

LinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.

Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued

Medical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.

The Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.

Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.

Communicators who think using CAPS in the email subject line is verboten should probably think again.

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from …

  Major League Baseball’s Spring Training is in full bloom.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of… Continued