Stories by Mark Renfree


2014 Platinum PR Awards: Multicultural Campaign

September 16th, 2014 by

Winner: Flowers Communications Group – Coors Light Search for the Coldest Coors Light Search for the Coldest returned for its third year in 2013 with hip-hop legend, Ice Cube, in its nationwide search for the “Coldest”… Continued

2014 Platinum PR Awards: Media Event – Public Affairs

September 16th, 2014 by

Winner: AAA – Think You Know All About Distracted Driving? Think Again. Distracted driving is responsible for at least 3,000 fatalities and 400,000 injuries per year. As automakers introduced a multitude of hands-free information and… Continued

2014 Platinum PR Awards: Media Relations

September 16th, 2014 by

Winner: O’Reilly DePalma – Flush for Good with American Standard  In 2012, the iconic plumbing company American Standard was in a dire situation. With roots going back more than 140 years, the very survival of the… Continued

2014 Platinum PR Awards: Product Launch

September 16th, 2014 by

Winner: Flashpoint PR – Inspiring the Makers of Today and Tomorrow: LEGO MINDSTORMS EV3 Platform Launch When the LEGO MINDSTORMS (LMS) robotics platform launched in 1998, it was regarded as the first real “smart toy,” and… Continued

2014 Platinum PR Awards: Public Affairs

September 16th, 2014 by

Winner: Cone Communications – ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing  For millions of hard-working Americans, having a safe and stable place to call home is financially out of reach. Public housing provides… Continued

2014 Platinum PR Awards: Satellite Media Tour

September 16th, 2014 by

Co-Winner: IHG – Holiday Inn Resort Kid Classified Campaign The Holiday Inn Resort Americas PR team was tasked to develop a PR campaign for the Holiday Inn Resort brand that targeted parents and helped differentiate the… Continued

5 Mistakes That Guarantee a Journalist Will Never Talk to You Again

August 27th, 2014 by

Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success.

Infographic: Measuring Your Content Marketing ROI

August 25th, 2014 by

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).

A Sexist Contest Backfires for Smartphone Maker OnePlus

August 13th, 2014 by

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”

Russian Hackers Breach 420,000 Websites—Is Your Organization Next?

August 6th, 2014 by

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.