ADP The communications arm of ADP naturally understands the importance of both horizontal and vertical communications. With this in mind, ADP operates under a largely open and direct policy—if a member of corporate communications truly… Continued
Stories by Mark Renfree
2014 Platinum PR Awards: Influencer Communications
September 16th, 2014 by Mark RenfreeWinner: The Brand AMP – The END IT Movement 2014 In early 2014, END IT, a nonprofit organization that raises awareness for modern-day slavery, approached The Brand Amp to mobilize influencers and media to spread the… Continued
Platinum PR Awards: Media Event – Brand
September 16th, 2014 by Mark RenfreeWinner: Coyne Public Relations – Historic Groundbreaking Event Lays Foundation For Daytona International Speedway’s Redevelopment Project Although it’s billed as “The World Center of Racing,” Daytona International Speedway (DIS), with plenty of original seats from its… Continued
2014 Platinum PR Awards: Internal Publication
September 16th, 2014 by Mark RenfreeWinner: Hewlett-Packard – HP News: Now a Powerful, Engaging, and On-Demand Global News Hub for Employees in The Midst of a Corporate Turnaround A plunging stock price, multiple CEOs and low morale put Hewlett-Packard (HP) into… Continued
2014 Platinum PR Awards: SEM/SEO Initiatives or Campaigns
September 16th, 2014 by Mark RenfreeWinner: Lucas Group – SEO that Drives Real Results Not too long ago, Lucas Group’s SEM/SEO initiative was stuck in La Brea tar by utilizing an ineffectual, indistinctive print media sponsorship and a disorganized, outdated and… Continued
2014 Platinum PR Awards: Twitter Campaign
September 16th, 2014 by Mark RenfreeWinner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement Out of the Water Sixty-four-year-old long distance swimmer Diana Nyad had already made four failed attempts at the 110-mile swim from Cuba to Florida.… Continued
2014 Platinum PR Awards: Trade Show/ Event PR
September 16th, 2014 by Mark RenfreeWinner: Havas PR North America – Taste of France Taste of France, a nonprofit organization devoted to promoting the many wonderful attributes of France, returned to New York in September 2013 for a second year. Havas… Continued
2014 Platinum PR Awards: Speeches
September 16th, 2014 by Mark RenfreeWinner: USANA Health Sciences – Compensation Transformation You Can’t Top This USANA’s four-day International Convention takes place in Salt Lake City each August, and each year the global company announces something big to the thousands in… Continued
2014 Platinum PR Awards: Social Media Campaign
September 16th, 2014 by Mark RenfreeWinner: Havas PR North America – #GivingTuesday In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y, in partnership with the United Nations Foundation, launched #GivingTuesday to unite… Continued
2014 Platinum PR Awards: Research and Measurement
September 16th, 2014 by Mark RenfreeWinner: MSLGROUP – Netflix: Taking the Bite Out of the Binge With the advent of the binge watching trend—viewing multiple episodes of a TV show in a row—Netflix revolutionized how viewers engage with and consume content.… Continued