Stories by Mark Renfree

Amber Winans, Managing Director, Bhava Communications As managing director of Bhava Communications, Amber’s work ethic and positive attitude help maintain a success oriented, ambitious and fun work environment. Amber has a passion for mentoring tomorrow’s… Continued

Susan Gordon, Director, Strategic Communications & Public Relations, Bell Helicopter  Susan personifies everything a public relations practitioner should be. She is professional, passionate about her company and extremely productive in a very competitive industry. Through her… Continued

Someone always thinks it’s either too hot or too cold in the office. We are such intrinsically and fascinatingly unique creatures that there is no way that something like the perfect temperature — which relies… Continued

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.

What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, pr.co compiled 50,000 press releases and put what they learned into this informative infographic.

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users.

Shake Shack stirred up some heavy buzz for to its IPO on the New York Stock Exchange this morning. In a foolproof PR move, the company is showing its appreciation to customers as it goes public in a big way—with free food.

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

To honor remarkable women everywhere, here are six inspirational quotes on leadership from some of the greatest minds of the last century.