Top Women in PR 2014: Amber Winans

Amber Winans, Managing Director, Bhava Communications

As managing director of Bhava Communications, Amber’s work ethic and positive attitude help maintain a success oriented, ambitious and fun work environment. Amber has a passion for mentoring tomorrow’s PR leaders, which has led her to committing her own time and resources to various educational institutions across California. She provides expert advice to current students and recent graduates as a communications advisory board member at Widener University.

Five days is all the time Amber and her team had to successfully pitch, secure interest and conduct briefings for Alteryx’s key funding announcement of the year. The PR-savvy client had high expectations stemming from the importance of the announcement for the analytics platform. When the client had second thoughts, fearing that the news cycle would interfere with their coverage, Amber was the Zen counselor, therapist, skilled PR strategist and advisor talking through the client’s concerns and getting the ship back on course. Her efforts resulted in nearly 60 stories in major outlets like Gigaom, Forbes, VentureBeat and Wall Street Journal.