This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.
Stories by Mark Renfree
History Lesson: The Times Square NYE Ball Drop Began as a Publicity Stunt
December 26th, 2014 by Mark RenfreeCelebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin.
Why PR Pros Shouldn’t be Like Last Minute Shoppers
December 24th, 2014 by Mark RenfreeNothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.
Analyzing the ‘Instagram Rapture:’ What Happened to Real People?
December 19th, 2014 by Mark RenfreeIn a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.
Infographic: Anatomy of a Perfect Website Template
December 12th, 2014 by Mark RenfreeIn the spirit of learning about how to design an engaging website, here is a fascinating infographic on the anatomy of the perfect website template.
2014 Rising PR Stars: Sarah Chavey
December 9th, 2014 by Mark RenfreeSarah Chavey, Public Relations Manager, ANTHEMIC Agency Sarah came to ANTHEMIC Agency with a strong background in music. She started her public relations career in the publicity department of Interscope Records, working on album launches… Continued
2014 Rising PR Stars: Sharon Chan
December 9th, 2014 by Mark RenfreeSharon Chan, Account Manager & APAC Industry Lead, Eastwick Sharon joined Eastwick after gaining a deep understanding of the media from her position with CNN International. Born and raised in Hong Kong, she was Eastwick’s… Continued
2014 Rising PR Stars: Jenna Beaucage
December 9th, 2014 by Mark RenfreeJenna Beaucage, Senior Account Rep, Rainier Communications At Rainer Communications all job candidates must deliver a 20-minute presentation about themselves during their interview. Jenna’s raw PR ability and go-out-and-get-it attitude shone through as she nailed… Continued
2014 Rising PR Stars: Erika White
December 9th, 2014 by Mark RenfreeErika White, Director, Public Relations, Pandora (Internet Radio) Before Erika White settled in at Pandora, she was a rising star in the communications department at Visa. She made the jump from Senior Associate to director… Continued
2014 PR Rising Stars: Sarah Trigg
December 9th, 2014 by Mark RenfreeSarah Trigg, Corporate Giving & Community Relations Coordinator, GameStop While working in partnership with the Make-A-Wish Foundation, Sarah Trigg of GameStop utilized her communications acumen in orchestrating a nationwide campaign that encouraged customers to donate… Continued