Stories by Lucia Davis

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

Here are five PR tips on producing the best content marketing for your company.

Here are words of wisdom from five powerful ladies to inspire you today.

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

Here’s an overview of the May 15 Measurement Conference in Washington, D.C.

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.