A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
Stories by Jennifer Risi
5 Skills For Better Strategic Communications
August 19th, 2015 by Jennifer RisiHere are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.
How to Integrate Communications with Earned Media
July 15th, 2015 by Jennifer RisiEarned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.
Building Successful Media Partnerships for Your Brand
June 19th, 2015 by Jennifer RisiIn an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
PR Insider: Driving Influence With Earned Media Relations
March 5th, 2015 by Jennifer RisiWhile digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.