We speak with Tiffany Rivers, director of social media at Media Cause. Rivers will join us in a panel conversation on what platforms attendees should keep an eye on this year, and tips for determining when it’s best to skip jumping on the bandwagon.
Stories by Erika Bradbury
Should Your Brand Chase the Next New Thing on Social?March 17th, 2021 by Erika Bradbury
A Picture Can Speak (More Than) a Thousand Words to Eliminate BiasMarch 5th, 2021 by Erika Bradbury
Words and visuals have consequences. And with nearly one in two female consumers expecting companies to commit to inclusivity and diversity in communication and advertising, it’s important for communicators to carefully consider their messages. To highlight Women’s History Month and International Women’s Day, we spoke about best practices with leaders from Getty Images and the Unstereotype Alliance.
Return of March Madness Boosts Consumer Engagement 61%; Instagram DominatesMarch 2nd, 2021 by Erika Bradbury
While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.
Why the Answer to the Question,’What’s In a Name?’ Matters More than EverMarch 2nd, 2021 by Erika Bradbury
In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.
Industry Spotlight: Legalization and PR Opportunities Grow in CBD and CannabisFebruary 26th, 2021 by Erika Bradbury
The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.
Brands That Posted Once about DEI Received High Engagement, But Will They Act?February 2nd, 2021 by Erika Bradbury
In the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).
Female and Male Mentors are Keys to Success for Many Top Women in PRFebruary 2nd, 2021 by Erika Bradbury
We talked to PRNEWS Top Women in PR honorees about the advancements of women in the workforce, the importance of mentorship and how the industry can help tackle the challenges of working women.
Brand Communicators Toss the Product Launch Playbook of YesteryearJanuary 5th, 2021 by Erika Bradbury
In years past, launching product was a boon for publicists. It was fairly easy. In 2020 and beyond, not so much.
In addition to breaking through the noise of COVID-related news, brands with product launches were forced last year to compete with stories about social justice and the election. Combine that with shrinking newsrooms and an inability to host live events and the appetite for product launches was just not the same.
Nonprofits Post Most about Vaccine; Highest Engagement for Brands Features Real PeopleJanuary 5th, 2021 by Erika Bradbury
Excluding healthcare providers and media (the most obvious entities to post about the vaccine), the top poster by volume of content was AARP. Confusion over who is next in line for the vaccine continues, and with older adults as one of the highest risk categories, it’s not a surprise that AARP content reigns over these platforms.
For the Pandemic, Green Giant Urges Influencers to Inspire Consumers with Pantry-Based RecipesNovember 3rd, 2020 by Erika Bradbury
[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding