Stories by Caysey Welton

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3 Things You Might Not Know About Foursquare, But Should

August 22nd, 2013 by

Foursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.

LinkedIn Looking to Expand Its Audience

August 19th, 2013 by

With social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students. Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out.

4 Tips For Developing Dynamic Brand Stories

August 15th, 2013 by

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.

Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)

August 8th, 2013 by

Google is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.

Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic

August 7th, 2013 by

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005.

5 Things a PR Pro Can’t Live Without

August 5th, 2013 by

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters

July 31st, 2013 by

If Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.

5 Things to Consider to Keep Your Company Off a ‘Worst’ List

July 26th, 2013 by

Maintaining a satisfactory work environment is not only an ethical practice, but also a way to help craft a quality external image. 24/7 Wall St. recently released its list of America’s worst companies to work for and identified nine exceptionally bad corporate work environments.

10 Things to Avoid Saying in a Job Interview

July 23rd, 2013 by

Job interviews can be tough, not just for the interviewee, but also the interviewer. Everyone wants to present their best self, but sometimes nerves can get the best of us, which can lead to a rambling of clichés.

Colonel Sanders is the Latest Fast Food Icon to Be Put Out to Pasture

July 22nd, 2013 by

KFC has announced the retirement of its Colonel Sanders brand mascot. The Colonel was a likeness of the restaurant’s founder, Harland Sanders, and is just the latest fast food icon to be faded out to make way for new brand appeals.