Stories by Arthur Solomon

Working on a PR crisis-management team, especially a successful one, can provide communicators with an indescribable high. Yet crisis work can be all-consuming, pressure-filled and harmful to one’s family and social life. Do you have what it takes to work in crisis management? Veteran PR pro Arthur Solomon offers a framework for PR pros thinking about entering the world of crisis.

As we know, the best PR pros are constantly learning in a variety of ways. Arthur Solomon argues that even if you lack the money to fund continuing education courses or seminars, PR pros can learn a great deal just by observing the actions of politicians in Washington, D.C. Following up on his July 14 post, here are more lessons from a tuition-free crash course in media relations.

In PR as in any profession, it’s important to keep learning. Educational resources for PR pros abound, of course. Fortunately, PR practitioners also can gain a tuition-free education by being keen observers of the political process. Watching televised briefings and political talk shows provide plenty of takeaways, especially about what to do and avoid when dealing with the media.

Veteran PR pro Arthur Solomon has handled PR crises here and abroad, so when he says too many crises are handled poorly he deserves to be heard. In this article he provides tips for avoiding making crises worse. Of course, he whacks at some sacred cows when counseling brand communicators to tell the truth, to respond only when you’re ready and to consider each crisis as a unique event.

Some things never change. That’s true in PR, too. The reasons are many. It’s easier to go with the flow than incorporate new thinking. Supervisors fail to give young staff opportunities to try new technique. Staff fear criticizing the boss. Those who advocate change are seen as mavericks and tend to be ostracized. The result is that, well, things change way too slowly. Here’s a list of PR sacred cows that need to be challenged.

No doubt you learned the essential aspects of PR as a student in communications school. But let’s face it. You could have purchased PR textbooks and learned some of the same fundamentals, less the tuition costs. You probably learned how to craft a program, the importance of strategies, tactics and objectives. Also, what your professors said was the correct method of pitching a story. There is, however, one critical facet of PR that you probably never learned in the classroom.

As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a second look back at the learning moments of the year that sprang from the headlines.

As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a look back at the learning moments of the year that sprang from the headlines.

As a former reporter and editor at New York City newspapers and wire services, when I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.

PR veteran Arthur Solomon has changed his mind about Hillary Clinton holding a press conference, which he thought she should do many weeks ago. The reason for this change of mind is that she is excelling at another method of reaching the public: answering media questions from local reporters during her campaign stops and individually with selected national reporters.