Stories by Mark Hook


3 Ways Communicators at SaaS Companies Can Make the Case for PR

April 6th, 2021 by

We know that PR can be a powerful tool to complement marketing efforts. However, within some technology companies, teams may downplay the importance of PR–often because they think it’s not as tangibly measurable as other activities.

illustration of women's faces in different shades

Muriel Fox and Inez Kaiser: Women Communicators Who Made History

March 2nd, 2021 by

With the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.

Steps Communicators Can Take Now to Promote Diversity and Inclusion

February 4th, 2020 by

In observance of Black History Month, we asked Black PR Society president Neil Foote to offer tips communicators can enact right away to promote diversity. Foote argues diversity won’t come to you. PR pros must get out of the office and travel to find diverse employees and recruit them.

Joseph Varney Baker

Joseph Varney Baker: The First African-American to Found a PR Agency

January 7th, 2020 by

[ Editor’s Note: This is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is a partnership with the Museum of Public Relations .] Ask

Image: ManoByte

Why CSR Programs Should be Part of Your Crisis-Planning Efforts

April 1st, 2019 by

Scott Sobel, an SVP at kglobal, advocates the use of CSR programs as a crisis-management tool. Still, the creation of CSR relative to crisis planning should be undertaken with delicate precision, he writes.

Course Correction: How JetBlue Revamped Its CSR Route Map

October 24th, 2017 by

Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the

More Than Ever, Technology Precedes the Creative Idea

October 10th, 2017 by

Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.

How to Pitch Successfully During the Content Marketing Revolution

September 12th, 2017 by

With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.

How a Pizza Store Chain Slices Its Internal Communications Pie

April 10th, 2017 by

Many people think of communication as a simple process, merely a series of statements and responses. They probably have never tried reaching hundreds or thousands of people. Such communication can grow cumbersome and complex. Corporate communicator Myranda Grim finds it helpful to remind herself that no matter what she’s doing, at the root of it she is having a conversation with her coworkers.