It was a logical assumption. With AI capabilities growing exponentially, PR practitioners expected media measurement software to work without human intervention, and reduce costs. It's not been quite as smooth, argues Graeme Harris, former head of corporate communications at UBS, Canada, argues.
To continue reading this article, please log in or become a PR News subscriber.
PR News Exclusive Content Subscription Required
New Users: Subscribe
This content is accessible to PR News subscribers only. Not a PR News subscriber?
Become one today and get access to great content in every issue, plus archives and special reports.
Subscribe Now
or
To order by phone or email, please contact the Client Services department at 888-707-5814;
clientservices@accessintel.com.
