Archive: December 2018

Veteran PR pro and former journalist Arthur Solomon offers the second of his two-part series about the valuable lessons communicators can learn from federal government communications. Pulled from 2018’s headlines, the examples he uses offer lessons in ethics, crisis and other PR activities.

Here are 10 terms that can make communicators sound smart when discussing how using a cryptocurrency might help their businesses.

Instagram caused an uproar this week when it unintentionally released a glimpse of a potential update to feeds on the platform. On the morning of Dec. 27, some users found that their Instagram interface had shifted from its usual vertical layout to a horizontal one, in which users had to tap or swipe through one post at a time to get to the next—similar to the Stories feature. Rather than scrolling quickly through posts and ads that weren’t of interest, users had to interact with every post in one way or another.

Content without a great a story to tell will fall flat, attendees learned during the AirPR Growth PR conference in San Francisco earlier in the year. Other takeaways centered on the use of data and analytics and the importance of technology for communications, writes ESET PR manager Anna Keeve.

January and February are considered the best times to apply for a new job, which means if you’re looking for new PR talent you’re likely getting ready to post some new listings in the first few weeks of 2019. Here are three questions you should ask every candidate for any Communications position to make sure the person you hire is truly right for the role.

The holiday season is a perfect time to enhance the tactics your brand is using on social media. Add storytelling elements, concentrate on visual content and create a consistent theme for your posts, writes Jamie Izaks of All Points Public Relations. Tell followers how your brand can help them during the busy holiday season. And don’t forget to include a CTA.

Pandora, the largest streaming music provider in the U.S., published a list of the most notable instances when users added songs to their personal Pandora stations around specific events, showing just how strongly audiences associate music with milestones.

Diversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.

Experience can be a great teacher. Veteran communicator and 155 Strategies founder Pete Janhunen offers three tips to help communicators excel in their careers. He emphasizes building relationships, crafting clear messages and insisting on a seat at the decision-making table.

You’ve heard this a million times, but it’s still true—the majority of the tools you need to make your images pop on social are already in your pocket. Smartphones have an endless number of apps and native tools to improve image quality or highlight certain colors and textures, but there’s still no substitute for taking a well-composed, well-lit and well-realized photo to begin with.