Archive: June 2016

The days when businesses could ignore social media are over. Even though C-suites now know they need to be on social, many ROI-focused executives still don’t see the value. One of the clichés behind this dichotomy of opinion is the left-brain, right-brain split that conventionally divides creative from more analytical professionals. But it doesn’t have to be this way.

Have you ever tried to shine a light on your CEO in your digital content and been underwhelmed by the response? Unless you have an outsize visionary like an Elon Musk or a Bill Gates heading your organization, this isn’t surprising. Let’s face it, people have more in common with your average employee or average customer. So why not make them the stars of your digital content?

PR News celebrated some of the year’s best social media campaigns on June 6 at the Ritz-Carlton South Beach in Miami. This year’s Social Media Award winners embodied the curiosity and flexibility that’s required to stay on top of the rapidly changing social media space. As social continues to come of age, these practitioners are able to score unrivaled successes for their organizations and brands.

Winner: CompTIA – #CompTIAPerks CompTIA is the global trade industry association that supports IT businesses and IT professionals in their careers. Located in the Chicago suburbs, this global organization of approximately 200 employees serves North… Continued

Winner: Honest Tea – #RefreshinglyHonest Campaign Honest Tea has always been curious to see if the rest of the country feels as strongly about honesty as it does, so the company developed a lighthearted social… Continued

Winners: Children’s Specialized Hospital – #FightFace and Periscope – Buffalo Wild Wings Alive Events Children’s Specialized Hospital – #FightFace Children’s Specialized Hospital is the nation’s largest pediatric rehabilitation hospital caring for children from birth to… Continued

Winner: Mars, Incorporated – M&M’S Red Nose Day Campaign In 2015, M&M’S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a campaign dedicated to raising money for children… Continued

Winner: Solomon McCown & Company – Lahey Health: World Prematurity Day Nov. 17, 2015 was World Prematurity Day, and Solomon McCown & Company saw it as an opportunity to not only raise awareness of Winchester… Continued

Winner: Sallie Mae – Good Things Come to Those Who Plan Sallie Mae’s “Good Things Come to Those Who Plan” contest used social media to reach and engage college-bound students and parents in order to… Continued

Winner: Weber Shandwick & GSK – What’s Your Why? Campaign When it comes to quitting smoking, it’s easy to talk about it, but making the commitment? Statistics show that while half of smokers want to… Continued