It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […]
Archive: July 2014
What’s Your Mona Lisa? Finding the Fascination and Framing It Well
July 28th, 2014 by Diane SchwartzWhat’s Your Mona Lisa? Finding the Fascination and Framing It Well
July 28th, 2014 by Diane SchwartzIt’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […]
Melding with Millennials
July 28th, 2014 by PRNEWSFor PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.
It’s Time for Action on PR Standards
July 28th, 2014 by Kami HuyseAlthough there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
How To Clean Up Dirty Data (and Polish PR)
July 28th, 2014 by Katie PaineWith big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
Comcast Debacle Points Out Need for HR/PR Collaboration
July 28th, 2014 by PRNEWSThe recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
What PR Pros May Expect If They Get to the C-Suite
July 28th, 2014 by Hayes Rothif a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.
Using Media Elements to Rebrand Environmental Group
July 28th, 2014 by PRNEWSWhile the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.
3 Questions to Ask When Choosing a PR Measurement Partner
July 25th, 2014 byIf you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.
Facebook Just As Relevant As Ever for PR
July 25th, 2014 by Richard BrownellLet this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.