Archive: May 2013

It may not do much for out-of-work actors, but this new Oreo ad is a pretty cool reminder of how brands are increasingly using animation to get their messages out.

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci…

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.

PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.

Take a look at one PR expert’s Barcelona Principles cheat sheet.

Here are a few crucial writing tips that PR professionals need to incorporate now.

The techniques you need to hone your writing skills so that the media or your customers take notice.