Archive: May 2013

The PR News video of the week is “This Is Water,” an homage to the late author David Foster Wallace and his 2005 Kenyon College commencement speech.

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

The power of a positive outlook works wonders in communications.

Here’s how to convince your boss to back social spending.

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.

Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.

Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.