It may not do much for out-of-work actors, but this new Oreo ad is a pretty cool reminder of how brands are increasingly using animation to get their messages out.
Archive: May 2013
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To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers
May 17th, 2013 by Diane SchwartzHas writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci…
Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way
May 16th, 2013 by Steve GoldsteinNo one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
An Appreciation: Jack Felton
May 16th, 2013 by Matthew SchwartzPR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.
Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications
May 16th, 2013 by Lucia DavisHere’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
3 Tactics to Boost the Impact of Your Press Releases
May 16th, 2013 by Lucia DavisPress releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
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10 Tips on How to Handle a Crisis on Twitter
May 15th, 2013 by Matthew SchwartzIn a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.
These are the Barcelona Principles You Should Internalize
May 15th, 2013 by Lucia DavisTake a look at one PR expert’s Barcelona Principles cheat sheet.
Writing Pointers Every Communications Pro Should Memorize — Today
May 14th, 2013 by Lucia DavisHere are a few crucial writing tips that PR professionals need to incorporate now.
Your Company is Not Innovative! How to Be a Better, More Believable Writer
May 14th, 2013 by Diane SchwartzThe techniques you need to hone your writing skills so that the media or your customers take notice.