Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
Archive: April 2013
3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime
April 30th, 2013 by Matthew SchwartzTake advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
How to Take Public Relations a Notch or Two ‘Furthur’
April 29th, 2013 by Matthew SchwartzThe Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…
Apple Stumbles and Facebook Rumbles On
April 29th, 2013 by Caysey WeltonFacebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
FleishmanHillard Rebranding is a Benchmark for Where the PR Industry is Heading
April 29th, 2013 by Matthew SchwartzThe agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Press Outreach Skills Still Considered Most Important in PR
April 29th, 2013 by Bill MiltenbergCommunicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
C.C. Chapman on the Measures of True Happiness
April 29th, 2013 by Steve GoldsteinMeasurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party
April 29th, 2013 by Rebecca MaasIt was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Great Content and Consistency Are Critical to Melding Social Channels
April 29th, 2013 by Matthew SchwartzZumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
How To Be Culturally Ready for Social
April 29th, 2013 by Marc MonseauEvery day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.